Posting a video on Instagram may be the last thing you want to do while running a business—especially if you aren’t a millennial who has grown up in front of a smartphone lens.
Don’t let this intimidate you. There are many easy routes to take so you can create a stronger social media presence without being an expert, hiring a videographer, or being born between 1981 and 1999.
Take a look at these numbers:
82% of “consumer internet traffic” (aka your potential customers who are surfing the web) is anticipated to be made up of video streaming by 2021, according to Cisco.
Plus, users are 12 times more likely to share VIDEO than they are even the funniest text or most beautiful image.
The long and short of it is this: post on social media with videos, consistently.
Read below for the tips you need to get started.
Tip 1: Videos vs. Counting on Ad Revenue
Although paying for ads through platforms like Facebook can help grow your customer base, engaging with your clients through video posts can be more manageable and less of a financial gamble. Even low-budget videos will attract more awareness and therefore customers--especially if the timing is short and sweet.
Of course, the more people view your online posts, the more you benefit. As a general rule of thumb, don’t go an entire week without posting anything.
Tip 2: Use Your Phone
Your phone can act as a quality camera for quick-tip videos. These days, you don’t need expensive equipment to capture your interests and market to customers.
All you need is 20 seconds to show ‘how to improve your golf swing’ in a video tutorial. Or consider telling a one-minute story of how your club began. This quick-but-positive explanation about your roots as a club owner can remind customers about the people behind the business. And this is a people business, after all.
Attract new guests with a little eye candy in the form of a time lapse video of you walking or driving through the course. Put it on your Facebook and Instagram and see how many people watch until the end!
Tip 3: Post to ALL Your Platforms
Have your posts upload to more than one media platform. If you upload a video onto your company’s blog page, make sure to also put it on Facebook so more people see there’s a new post waiting. Then put it on Instagram as a post and as a story.
Using Twitter? Put it there, too.
Tip 4: The Power of Soundless Video
If you don’t feel like writing a script, a 10-second video of your hands sorting through a collection of golf balls branded with your company’s name is one example of an effective soundless post. As long as you include a visual branding of some kind for your business, those small details will inch you towards the green.
Tip 5: Clarity is Key
It doesn’t take a professional photographer’s eye to spot blurry footage. It’s crucial to capture clear shots, and cameras on mobile devices are definitely able to do that.
Take a few minutes to watch your video playback to ensure quality and clarity. 92% of mobile viewers share videos through their phones. So now is the prime time to take advantage of that handy filmmaker's tool located right inside your pocket.
Simply Get Started
Pick your creative counterpart and sit down for a few minutes. Plan the first week of video ideas on paper, and then set a plan for who will be in front of the camera, who will be shooting, and who will be posting.
- If you aren’t the pro at your club, grab the expert and ask for a 30-45 second tip.
- Maybe it’s “Get a Grip!” and you teach new players how to grasp their club with a visual guide.
- Looking to attract more seasoned golfers? Go with “How to get through the 8th hole without feeding the fish” where you offer a tip for hole 8 where everyone falls victim to your water hazard.
- If you’re not ready to get into tips, set yourself up in the clubhouse and film a quick video telling new golfers who you are, and why people love your course. The more they can SEE the value, the more they will crave a round at your course.
Extra Tip: Want added exposure? Offer an incentive for sharing your video. “Like our page and share our video for a free bucket of balls on your next visit!” or “Share our video with a friend and you’ll both get 10% off their first round.”