Interview with Matt Jones from CourseScout

By Team foreUP on May 14, 2020 11:53:41 AM

This is an overview of the Golf Business Secrets Podcast episode featuring Matt Jones from CourseScout. Go HERE to subscribe or listen. 

Aside from the economic impacts of the Coronavirus, many golf courses remain successful as the season moves into the month of May. Outside sports are taking precautions that will keep business running, and—in the case of golf—golfers returning.

Through our shared experiences we can identify what things are working to keep our industry prosperous. Part of that shared effort and experience has come from Golf Business Secrets Radio, a podcast we’ve sponsored with host Ryan Petersen. Ryan interviews industry professionals every Wednesday to discuss business challenges and offer solutions to the golfing community, which has been especially helpful in light of recent challenges. 

If you haven’t had the chance to listen to Episode 6 yet you can get a full recap here, where Ryan interviews Matt Jones, who is a U.S. Navy veteran and CEO/Co-founder of CourseScout.download-3

Read on for their discussion on modern marketing strategies that club owners everywhere should consider, adjust, and prepare for—especially as we look toward a bright and informed future for the golfing industry.

Host:
Hey, welcome back to Golf Business Secrets Radio. I’m here with Matt Jones today. Matt has spent the majority of his professional career working in TV, radio and focusing on digital content and audience engagement. Matt, I've been looking forward to this for awhile, how are you doing today?

Matt:
I'm doing wonderful. Thank you so much for having us and giving me the opportunity to talk with you.

Host:
Jenn on our foreUP marketing team speaks very highly of you and was actually the one who recommended I get you on here. She has only good things to say about you.


Matt:
I have only good things to say about her. It's funny you say that because she actually connected us via LinkedIn and gave us the opportunity to catch up and meet each other.

Jenn has been a supporter out of the gates. I think early on, maybe 18 months ago or so, when this was just simmering in my head, I got connected to Jenn and she was nice enough to help me along with some social media content.

I sat in on a couple of training sessions that the foreUP staff did and she was on. Along the way she's provided a lot of encouragement, a lot of those valuable comments and likes that we all crave every day. She's been a great supporter of us and it's been wonderful getting to know her.

Host:
So Matt, why don't you tell us a little bit about CourseScout? I had an opportunity to speak briefly with you about it before, but I want to tell everyone about what CourseScout does, where you came from and how you were able to start it.


Matt:
Yeah, CourseScout is a mobile-friendly video marketing and content management system, but where it comes from is probably the better part of the story.

I'm an old radio guy. I came up early on in broadcasting after I got out of the Navy, somewhere around 2002. I was doing a lot of a.m. talk shows, sports, reading the news, whatever I could get.

As my career developed, I landed in database marketing with a software company that really catered to radio and TV stations. They were the first generation of loyalty platforms. You may recall back in 2008 or 2009, Spotify, Pandora, and platforms like that weren't big names, but those seeds were planted, and radio found itself having an audience that was somewhat fragmented.

So our job was to go and work with radio stations and talk to them about their audience and how to engage them using the big stick they had on the roof with writing and engaging them via broadcast, but also taking them beyond their broadcast and talking to them about their digital initiatives that they could work out. Such as, how to get sponsors to interact with the audience via digital.

We did that through contesting, point-based loyalty, trivia questions, all kinds of fun things that our radio audience can interact with.

But, it was really about providing a degree of content that was gated and getting that audience to come through the gate and therefore taking actions on behalf of that radio station or their sponsors for that matter. We showed them how to monetize these things and really engage their audience and bring them back in to grow their own database, rather than letting this radio audience (who had always been free). For example, there was a day when the car dealer just got on the air and yelled as loud as he could on a Saturday and said, bring the kids down for the hot dogs and the jumpy house, we'll sell you a new Ford truck!


Matt:
But, those days were over, right? All of a sudden radio had to talk to its audience in a different way and provide them with different tools. So that was a really neat experience and I did that for the better part of 10 years. We were able to travel around from places like Z 100 in New York city and Kiss F.M. in Los Angeles and some of the biggest radio stations on the planet.

But, we also worked with Bob's Radio Station in Arkansas, on the back roads. So you start seeing a lot of different ways to work with clients and interact with them and kind of customized campaigns that are right for them. When I left radio, I left with the knowledge that good content and a good audience would lead to engagement and engagement ultimately invites advertising, right?

That's a pretty simple formula, but it's a really powerful formula. So I looked for places to apply that which led me to, believe it or not, a kind of public golf course. (Talk about a tremendous amount of beautiful content that can be produced, visually enhancing and attracts a wide audience).

We know that golf has a rabid audience of fans that seek out videos they want to interact with. So, I started looking at it and said, if I treat a clubhouse like a radio station—then the fairways, the greens, the gardens and the amenities, can be like the music and songs, right? I can really put together a nice playlist of content that will attract eyes that want to interact with it. There's a ton of hands in the game that want to find new courses to play, want to learn about them, learn the story and find out about the experience the club has to offer and that's who we cater to.


Host:
So you've taken the things you learned in radio advertising and really transitioned it into the golf course. In general, the advertising of the course is pretty old school for most golf courses. They know how to advertise the way they did 20 years ago, but the way you advertise today is going to be a lot different, especially with the growing millennial generation that's becoming the largest consumer in the market.


Matt:
Absolutely. You look at golf right now, the 18 to 34-year-old crowd is the largest audience in golf right now. Between players and enthusiasts, I think the National Golf Foundation said there's somewhere around 15 to 16 million. That's people who are actively playing on a course, I'm not talking about top golf, I'm talking about a course mixed with the people who really want to play the game. That 18 to 34-year-old chunk is huge. Well, guess what else they do? They absorb a lot of content and they do it using video. They are the big consumers when it comes to video content. So where those worlds and 2 spokes intersect, that's really where CourseScout comes into play.


Host:
That’s pretty ingenious. I know my wife will go to Instagram to look up things that I would go to Google for and it's crazy.


Matt:
It's a different audience. Look at the power that social media has, right? Social content in general, but particularly social video like you get with Instagram. Facebook now believes that their platform is going to be somewhere around 85% video by the end of 2021. In 2020 video as a means of storytelling, writing, and communicating an experience, whether that be a ‘try it before you buy it’ or just showcasing who you are, that's really not a nice-to-have thing anymore. It's becoming more and more of a necessity. I think we've all grown up on a golf course looking at a scorecard that had the local bar and grills logo on it. You go into the bathroom and there's hanging right over the stall, some form of an advertisement there for you.

So that's been the traditional means of how things work. Even with yard signs, you see stuck in as you go hole by hole with sponsorships. Those are great. When a golf course looks to get 25,000 people walking through the turnstile every year, that's a lot of engagement, but it's not deep engagement; it's very passive in nature.

Whether it be promotions, advertisers or those who want to get close to the game, we've created a way for the golf course and those sponsors to come together and showcase the property first, talk about the beauty and the challenges and all the things that come along with that golf course and really speak to their voice. The guy who makes the best leather golf glove in town, he wants those same eyes.

It's a soft landing place for that type of golfer as well. So that relationship of bringing courses and sponsors together is much the same way a radio station does. You're able to bring sponsors into a system that engages an audience, produces wonderful content and as it turns out, they want to know who those eyes are. It's really a parallel relationship and it's been really interesting to watch.

Recently, I was talking to a guy and he said, man, you really came up with something great!

I told him, I don't think I came up with it (laughs) but I said, similar to when you watch that movie A Christmas story, right? You got Ralphie sitting near the radio listening to little orphan Annie and Ovaltine is pumping out their product at him.
It's nothing different. It's just a little bit more of a modern take on it and it's the ability for an enthusiast and lover of the game to see a lot of cool videos.


Matt:

Look man, drone video is sexy, it's just what it is. When you can harness it in the right way for a course and really showcase a story on behalf of that course and showcase the experience they offer, I think you've got something really special. It's not out of the name of CourseScout, you know, it's done on behalf of The Fields Golf Course in LaGrange, Georgia. It's their message and it’s really their brand that we're trying to showcase and I think we found a pretty cool way to do it.


Host:
Especially with drone footage. Probably within the last 5 years, drones have gone from being something only big organizations with tons of money could acquire, to where my younger brother bought a $200 drone and he's shooting footage that I thought was incredible. So it's gone from being something that only huge organizations could have, to where the everyday consumer probably has a drone.


Matt:
Yeah, It really brings kind of a “prosumer” mentality together. You've got this professional grade equipment and the ability. With GoPros and everything else out there, the ability to capture really good video even on your cell phone is amazing. So when you apply that to the technology and you've got a consumer-level product that brings professional grade quality, that's great. The problem though, is that a lot of (and I don't want to knock an industry), but a lot of drone guys think that the business model is just about going out and recording a ton of content. I think the average price tag on that is somewhere around $3,000. At the end of it, what do you have? You have a guy that captured a ton of video for you. Maybe he's put it on YouTube, he's produced it on some level, but you're getting a stick drive with a ton of footage on it and now what do you do with it? Do you suddenly go and take on the idea of a social media manager? Does it go on the banner of your website?

As we put this product together, we looked at things like that. As I learned more and more about golf courses, I learned that they have a lot of jobs. There's a lot of hats that, of course, general managers wear and when you look at facilities and turf management through retail and restaurant operations, there's a lot of small businesses happening on a golf course every single day.


Matt:
We wanted to bring a solution along with the video. We didn't just want to come out and knock on a door and say, hey, we can shoot a great video. We'll narrate it and throw a couple of radio voices on it and it'll be this wonderful showcase for you.
We wanted to come in very solution and conversion driven. The idea was that we can not only produce great content, but we can organize this content. When we publish this content, it could just say, Book Your Tee Time Now. This should turn into the golf course having 18 opportunities to extend their hand in welcoming players and enthusiasts, right? Talking to them about the experience and why that's the right place to come out and spend their money and spend the day with them.

So the idea of storytelling came into play and the idea of really communicating an experience over just the location on a Google map. We really wanted to focus on communicating to that younger audience who's more digitally native and who quite frankly seeks an experience. I think we've really done it and really captured the idea of communicating on that course's behalf to showcase a brand and in important course messaging. Especially now, with the coronavirus and what's going on. We've all watched people put the pool noodles in the hole, right? The single-cart riders and the community of golf courses have really come together and shared these innovative ideas to keep operations going.

Not only to keep operations going, but to lead the charge of why it works and why this is a great way people can spend their time, even in these times we're in. It's amazing, but at some point the message about the pool noodle in the hole isn't going to be the lead message anymore. I don't want to bring anything bad, but we're looking at 30 million people who are unemployed right now. The audience of regulars that a lot of courses have had over the years, that audience suddenly could dwindle on them. You mix that with tourism concerns for courses along the Gulf Coast here in the South or down in Florida. You still need the audience to show up.

I think what we've been able to focus on beyond our initial goals and ideas of how we can serve the community, is how we’ve been going out to courses and saying, hey listen, you have to put a communication strategy together. There's going to be a time when things don’t return to normal, but we adapt to what our normal is with this, and the innovations you've done now are going to become standardized. So how are you going to communicate your brand and the experience you offer? That's been the big focus in the last month, as we've all, you know, reacted to becoming school teachers, chefs, and everything else that we have to do.


Host:
Oh yeah, I have some sister-in-laws who all have little kids and it's interesting to hear their stories about homeschooling their children and just the shift in the industry, but especially with golf. The big story is now in the golf industry, pool noodles, you know, one-cart riders, social distance and things like that. But you're right, that won't be the case forever.

Even within golf, the population is fairly fragmented like you said, with the loss of employment and what not among consumers. So if you can have a great way to showcase your course and really promote yourself, I think that's going to be a huge bonus moving forward.


Matt:
Yeah, it's one of those good news travels fast, right? Of course, it doesn't travel as fast as bad news, but it'll travel fast. When you can create an experience, and I keep leaning into that word, but the idea that it’s been created, showcased, and communicated, now it can be shared. It's not a 400-foot shot of a green with nobody on it that’s in this pristine condition with these landscape shots, and golf courses that are gorgeous, but are somewhat intimidating. They really can. It's like, well, I don't want to go out there and duff the grass and tear the place up because I don't know what I'm doing.

So what about that golfer? How do we go out and talk to that guy and to that secondary audience? You've got your primary players and they're going to seek out golf courses. We know that the industry has their primary audience and the numbers are good, but there's a secondary audience that is enthusiastic about the game, and they're a little bit intimidated by the idea of a golf course. They don't know club selection. They don't know driving. They know if they stand on that first tee box and shank it, they're going to be embarrassed in front of more people.

So the course now has this opportunity to really talk about the challenges of the game and where the strategy on their course lies, but also do that in a very inviting tone that says, come on out and take a lesson or come on out and spend the 1st hole with our pro locally. Pick up a tip then go apply that tip on the course! These are communication strategies that to this point have never really existed because they couldn't exist.

This kind of value forward and communication forward mentality means you can provide this visual showcase for your audience and communicate the way that you can cater to them and help them. Whether they’re someone just discovering golf for the first time or a guy that's local, and he's not going to Myrtle beach this year because he can't afford it.

So that foursome with his buddies are out, but look, (I just saw this video and I can share that with my foursome and go down to LaGrange to play the fields because I've heard great things about it!)

That's the mentality that we're trying to help a golf course, especially smaller golf courses that are operating on a shoestring budget anyway to help them communicate that value and attract more eyes from the audience.


Host:
You had mentioned the value forward approach a couple of times. Do you want to dive a little further into what value forward means exactly?


Matt:
It’s something I've picked up in the veteran community and I work a lot with a group called Bunker Labs. (To give them a shameless plug). Bunker Labs is a veteran entrepreneur group and when the ideas that I had lived on a napkin, Bunker Labs was a safe landing spot to go out, pitch those ideas, talk about those ideas.

You've got veteran business leaders from really all walks of life that can advise and can point you in the right direction and say, oh, you need to talk to someone. So it's just a huge networking group really. One of the things I learned there and I attribute that to a guy named Steve Koon, (a great follow on LinkedIn, you should check him out). But value forward means that, when I walk into any situation no matter how small that stakeholder is to my life, and It could be a simple everyday hello that you just make the point to say hello to somebody or getting a business meeting, but if I walk into that with the idea that I'm going to bring value to the conversation and I'm going to bring value to you. I'm going to really open up and say beyond any financial transaction, these are the things I believe I can do for you.

You're going to be a lot more receptive to opening your ideas of value up as well. When we do that together, it's a lot like this podcast today, right? Jenn introduced the two of us, we talked about our goals and suddenly we found a new space. You know, traditionally like we talked about before and yesterday when we had our call; when we talk about golf course marketing, there's not a whole lot of that involved. That's not a knock to the industry, but the industry has been kind of stable and sturdy in the way it operates. You get a list of courses, as you click for more information, there's probably a tee-book, a tee time, a lot of words, a lot of pictures, right?


Matt:
It doesn't accurately portray the course and it doesn't bring it to the course’s voice, it kind of keeps it consistent with the marketers' voice of (here's our list of courses, this is why you should come check them all out, and they all do business with us, so they must be great) We've kind of abandoned that idea and we said, let's take that right down to the course.

Let me have a key performance metric conversation with a golf course and say, listen, where do you want to move the needle? What about your property do you want to showcase? Is it the challenges? Is it history? Is it the beauty, the gardens, the amenities? What do we want to talk about and in what voice are we putting that together? Are you an upscale club that's looking for upscale members?

I would challenge anybody out there to just go and search a golf course name on LinkedIn. We talk about LinkedIn being a little bit more of an affluent business person, a platform, right? It's not Facebook or Twitter where you just complain, you know, on our social media accounts. But I would challenge you to put your favorite golf course in and then look at the offer they have out to the LinkedIn community to say, hey, come on out and play the course and this is why it suits you. You probably can't find that.

That voice and how you want to talk to your audience in the way you want to, and present yourself across different platforms, it's something that no one has the time to do it seems, but there's a tremendous amount of value in how you welcome, right?
Again to say the word, “experience”, but how are you creating that experience for an audience?

That's the power all of all this stuff. It really comes down to when we talk about value forward, it's as simple as this, if I'm looking to get a meeting with you, here's what I'm bringing to the table. I'd love to get a meeting with you and we can wow and dazzle each other with our experience from there. These are the things I'm showing up with.

I'll give you a real quick story. When I first got involved with this, I walked down to LaGrange, GA, met Ashley Young who owns The Fields (I'll plug that place any day of the week cause he's really changed my life as a consultant for this industry).

Matt:
I walked in, I pitched an idea, it was sitting in the stage of vision, and he looked at me and he goes, man, I'd never buy that. He said, look, I don't want to learn software. I don't want to learn your platform, you know, I got all these things going on, right?
But that taught me how vision isn't going to sell unless you're a really good salesman.

The idea of just video isn't going to wow anybody. It has to be attached to a solution. You've got to be able to talk about it in a way that says, not only are we going to provide this content, we're going to organize this content, but most importantly, we're going to pair this content, next to a conversion opportunity.

Every time we put a piece of your video out there, we're going to have a link and not to some tee sheet that I've created. I mean, if I created a tee sheet, you wouldn't have me on your show, right? That golf course is a preferred tee sheet, you know, however they've chosen to do business, that's what we want to connect people to. It makes it seamless for the golf course. They don't have to worry about learning our software and converting some requests into some other platform. They don't have time for all that.

So we've made it as easy as we can. We've put a good product together that showcases a course and communicates the brand, but most importantly, if Ryan Peterson's looking at golf course videos, he can book that tee time right there and then he can share it with his buddies.

That's what we're after. That's my pandemic playbook, right? I mean, it's one of those things that doesn't exist. We’ll get a boatload of them next year. There'll be pandemic playbooks on every shelf, but nobody has those right now. What we ended up finding out is that through these times when we can provide value. let's show up and take the if out of there. Rather, these are the ways that I can help you communicate. As your audience begins to shift in the ripple that's going to happen to you around 90 days that you haven't even felt yet, let's prepare for that now.

By putting consistent messaging, consistent organization, and really giving people an opportunity to experience your product and whether that be hole number 1 or hole number 7, we want that. Think of it like a casting. You want to cast a net out on the water, right? You want that net to go wide. So we showcase every content piece that you have and again, in a golf course it lays out beautifully like a playlist.

Host:
So you're really taking what the golf course already has, which is the course, and you're showcasing that in a way that makes it shareable and easy for social media as a way to almost get a viral approach to getting people to your course.


Matt:

Of course, and with viral videos, I guess there's big content houses that make them for you, but they really have a lot of strategy. You’ve just gotta catch lightning in a bottle.

One of the things that was important to us was to go to them and say, if we showcase this much content the most, then the next thing is going to be able to measure that content. So we've got a ton of videos being showcased out to the masses.

One of the important features is going to be reporting, and we turn around and we hand those reports back to the course and say, here's how many videos you have out with us. Here’s the fairways we've showcased, the greens, and all your amenities and special features—these are the items on your list that are getting the most attention.

From there, what are we saying to them? We're saying that these are the items getting the most attention. This is where those people are coming from. Here's the device that they're using, whether that be a desktop or a mobile device, and here's the platform and the way they're finding you. Whether I've posted it to YouTube on your behalf or I've put that across the CourseScout Facebook page, we're driving eyes and people into your core product.

Now, if you know that hole number 7 down South, what do you find? You find an alligator on a hole and everybody wants to see it, right? If you fly a drone over a hole and there's an alligator on it, there's a good chance that it's going to have the most interaction with it. Then it only makes sense to put the most important promotional or marketing message the course has into that content block.

It's not just videos, it's also pairing videos with the promotional messaging that engages people long enough and keeps a conversion opportunity floating in front of them, so they'll click it. Just Google “video content marketing” and you will find stats that will blow your mind. It's like the sites that feature video forward and have 88% more engagement per minute. That's 52 extra seconds, right? That's a lot of opportunities to go, oh yes, this is what I want.

So at the end of the day, it always comes to that engaging content in front of a captive audience that's going to create that engagement cycle for you. Beyond that, it's not just, hey, welcome to The Fields.

It's not just that message. It's, hey, use the hashtag The Fields on your Instagram post for a chance to win a free bucket of balls on your next round! Or You want a hat from the course or a t-shirt from the course? No problem! Click here.

There are golf courses now that you may never play, but you might have a stack of hats and t-shirts out of writing. It's all based on video consumption. It's all based on providing that audience. My grandpa taught me a long time ago that “you fish where the fish are” and the reality is that the emerging audience of consumers that are in that age group of 18 to 34, I'd even lengthen that to 40.

They (18-34) consume more video content now than anyone ever has and next year, that group will consume probably 15 to 20% more than this year. Mobile video consumption increases by 100% every year, right? The numbers are mind boggling. When you have this beautiful playlist right out the back door, you see all these gardens, and these beautiful greens in the morning with the sun on them, you need to communicate that visual. Give them what they want, so to speak. That's what they want and that's what they want right now.


Host:
I love what you're doing over there at CourseScout. You really are taking old advertising strategies for courses and really pushing it into today’s trending marketing strategies that work. You're taking what some know as the Pareto Principle, I believe it's called the 80/20 rule. As an example, you got 20% of your merchandise and your Pro shop is probably making 80% of your profits, right? So you're taking that principle and saying, well look, let's find out what that 20% is for to include as advertising for your course. Is it hole 5? Is that the alligator on the whole with that drone footage? Is that where you're going to get 80% of your conversions, from showcasing certain parts of your course? I think that’s incredible what you’re doing.


Matt:
Yeah, and to produce it narrated and really offer that welcome is an added layer, right? It's what sets you apart from the guy down the street. That's ultimately what it comes down to. When you look at and measure all these conversion metrics, it will improve, right? When you're taking these 80/20 rules and all these ideas behind it, it’s about figuring out how I can put the best message in front of the eyes that want to see it the most, cater my message to that audience, and really showcase the things that we can do. Both from (the voices of) ‘just so you're informed’ or ‘hey, click that button and let's get you a tee time scheduled.’ It's a wonderful opportunity to talk about not just value-forward, but now we're talking about communication-forward and forward-communication. It's scattering yourself out in advance, instead of waiting for people to show up to you. There are few things that can do that right now, like video.

It's funny, I said this to a guy the other day and we were having this conversation and a real simple conversation around video and, for the longest time he wasn't getting it. When it clicked, he looked at me and he goes, “you know, it's almost like, how does one consume their pornography anymore? They're not sneaking into their old man's garage and looking at Playboy. No, they know they're on their phone, you know?” So it was a funny analogy, but it was the truth. Just look at the evolution in technology.
I mean, there's so many transactional services out there. Drones are one of them, but they're racing each other to the bottom. If I come out and say, I'll shoot your course for $3,000. I promise you within 3 months somebody's going to show up and say they'll do it for $2,500. It’s a constant race down to the bottom amongst these providers, which forces them to showcase more things than just golf courses. They're out shooting weddings and construction inspections, you name it. You know, a drone has got to do it all because he needs the gig.

The way we approach this, is we pull that transaction out of it. We collaborate with golf courses. We offer this service for free to golf courses. The idea that we're going to create this new space, believe me, there's plenty of advertisers out there that are willing to pay for it.

So our creation of the content, production of the content, organizing it and showcasing it, attracts a lot of eyes beyond just players and enthusiasts. It attracts that advertising too. When it comes to promoting your course in your voice, there are a ton of industry professionals and supporters that want to make sure that you can do that in the best way you possibly can, because that increases their opportunities for sales as well. So we let them pay for it.

Real quick, let's get a plug out. This thing is free. We're concentrating right now because of the Coronavirus. We're out of Georgia, so we're really heavily concentrated in the South. We've got this free platform. We're a perfect fit for the individual owner operators or small course that needs to get their message communicated forward. We're happy to talk more about our ideas and strategies behind that with ways that we can almost create campaigns around that message, and look forward to really showing off some really cool golf courses that a lot of people don't even know exist.


Host:
Well that's great. I definitely want people to know about CourseScout especially, and you're doing it for free for these courses, which is amazing.


Matt:
This was our launch year to begin. We're a startup and we've had this thing bootstrapped. You know, we didn't even get into all the ins and outs of really how it came about... This thing was built to serve. It really was, and everybody has put free promotions and products out there during this crisis that we're in. But I always laugh and say, man, we were free before it was cool! You know what I mean?

What we're out looking for are the core courses, the core golf courses that are our founding members. What better way can we prove what we can do for them based on our experience and all the things that we have to offer, than just offering it straight up and saying, we can go out and be a great voice for you and we can showcase you in a way that no one else can, and we're willing to take that risk.

It has been and will continue to be free for golf courses that need it and are intrigued by the idea of a video strategy that has conversions and solutions incorporated.


Host:
Well Matt, it's been a pleasure. You’ve got amazing things happening there at CourseScout, I’m very excited for you. We're going to have to have you back on in 4 or 5 months from now, and see how things have been going.

Hey, look, I got golf stories. I have entertaining things that I haven't even talked to you about (laughs).

I’m kidding, I'd love to come back. I need you to tell Jen how much I appreciate connecting. I was in Orlando in January at the golf show and the foreUP booth had the coolest hats, but they didn't have anymore. I’m putting you on the spot on your podcast, I want a foreUP hat!

Host:
We’re getting you a foreUP hat. It’s coming your way (laughs).


Matt:
Perfect! I appreciate you. No, but I mean this honestly. From the moment I've met the folks at foreUP, the hospitality has been amazing. There is nothing I can provide for us financially in any way, shape or form other than just relationship building. They have embraced me really like no other big provider out there. So I can't thank you guys enough for welcoming me and my team onto the podcast and giving us a chance to share the experience with you.


Host:
Hey, we really appreciate it. We work hard and try to help out in the industry where we can. I mean, we were helping people before it was cool to help people in the golf industry, you know?. We're trying to better the industry and help people out here.


Matt:
I appreciate you guys as well and I thank you for a great time. I hope you have a wonderful day.
---


Check out the most recent episode on May 13th, or if you’d like, catch up on previous episodes HERE.


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