Successful promotions rely on these key factors: knowledge of your audience, setting realistic and measurable goals, limited availability or scarcity, sufficient promotion through your channels, and offering a real value to your customers. With this in mind, you can design promotions that work for your specific audience.
One of the most effective ways to drive sales is by bundling products. In fact, product recommendations can account for as much as 10 – 30 percent of sales. This is a strategy you can use with online sales by tagging and recommending products based on what’s in your customers carts or based on what they’ve purchased in the past.