Successful promotions rely on these key factors: knowledge of your audience, setting realistic and measurable goals, limited availability or scarcity, sufficient promotion through your channels, and offering a real value to your customers. With this in mind, you can design promotions that work for your specific audience.

One of the most effective ways to drive sales is by bundling products. In fact, product recommendations can account for as much as 10 – 30 percent of sales. This is a strategy you can use with online sales by tagging and recommending products based on what’s in your customers carts or based on what they’ve purchased in the past.

Your POS software has the ability to be so much more than a sales and inventory management tool.

Leveraging the data contained inside means you can plan merchandise promotions based on what your customers actually want, rather than on your best guesses. It doesn’t take much extra effort to pull out the best data, identify patterns, and start narrowing your target audience and exactly how to draw them into a purchase.

While manufacturers, brands, and suppliers may claim to know what golfers are buying in 2018, what matters are the trends in your own shop and what your customers want. Once you start collecting sales data and running reports, the trends will start to become very clear.

 

 

Data Within the Point of Sale: What is there?

Do you know who your customers are? Your POS can tell you everything you need to know about who is currently purchasing your merchandise and even some of their purchasing habits.

Hours of inventory management tasks cut into the time you can spend developing new strategies for your customers.

With POS management systems, you can automate your reporting and track your inventory seamlessly. You’ll also find that you can make faster, better decisions by having an up-to-the-minute look at your inventory and how it’s performing. So, start streamlining your audits, managing and planning your inventory, and reporting and analyzing data.

Keeping your pro shop fully stocked and in the black is a fine art.

And, while it might seem impossible to worry about keeping shirts on the shelves while also juggling tee times and other course management tasks, the truth is that collecting data and identifying trends don’t have to take much time at all!

While manufacturers, brands, and suppliers may claim to know what golfers are buying in 2018, what matters are the trends in your own shop and what your customers want. Once you start collecting sales data and running reports, the trends will start to become very clear!

We've been sending emails to each other for decades, now. Open your email, type the message, hit send.

But when you're trying to engage customers, your approach with the other elements of your email can make or break its success.

Are you already sending emails to your players? This article can act as a guide to ensure that you aren't overlooking any important details.

Are you just now realizing you need to start using email to market to and engage players? Use this article as a great jumping off point.

Let's get composing an email! 

There are a lot of articles out there with instructions on what to say (and not to say) in a subject line. In general, you want to grab the customer's attention, without grabbing the Spam Filter's attention. (Click read more to continue learning about how to use emails for golf course marketing purposes.)

The best way to suck revenue from your golf course is creating promotions or loyalty programs that aren’t specifically directed by your data.

After all, why offer something that won’t drive more sales just because you aren’t paying attention?

A few KPIs (Key Points of Interest) to watch:

• Who are my customers?
• Which customer demographic is coming most frequently?
• Are any of my other customer demographics starting to generate more revenue?
• What are my customers buying?
• Which customers are buying the most?
• Where are my profit margins high, and where are they low?

By asking these questions, you can start crafting a story about your customers. This makes it much easier to create promotions that will really drive sales WHILE building stronger relationships.

Below you'll find:

1. 5 Steps to Creating Golf Course Promotions
2. 10 Questions to Audit Your Golf Course Promos
3. Golf Promotion Idea Cheat Sheet

(Click Read More)

An important aspect of your business is keeping track of your finances. The best way to do that is to use a reliable accounting software. There is plenty of accounting software on the market today. But if you are looking for a solution geared specifically for small business owners, look no further than QuickBooks.

 

QuickBooks is Intuit Inc.’s set of software solutions designed to manage payroll, inventory, sales and other needs of a small business. QuickBooks’ features include marketing tools, merchant services, product and supplies, as well as training solutions. Each solution is developed according to different industries and their needs.

 

With QuickBooks, you can monitor expenses, create invoices and reports, track change orders and job status, and manage inventory, customers, vendors and employees. In addition to those features and capabilities, Intuit offers various add-ons to QuickBooks versions as well as third-party tools that integrate with QuickBooks in order to enhance current functions.

 

And to really sweeten the deal, foreUP Golf Course Software integrates with QuickBooks seamlessly, which means you can save your accounting team a lot of tedious input time.

Currently, the top performing golf courses are the ones who have learned to build communication channels between them and their customers. The communication channels that we are referring to are emails and phone numbers. By building a list of emails and phone numbers, golf courses have the opportunity to alert customers of future tournaments, league events, pro shop specials, and other promotions within minutes. Let me demonstrate one example on how profitable these communication methods can be.