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The PGA Merchandise Show Is the Premier Event for Golf Professionals

Golf Marketing

PGA members and golf professionals involved in buying and selling equipment within the golf community will gather in Orlando January 23rd -January 26th to demo an astounding variety of golf equipment from all the major brands.

This extravaganza is a wonderful opportunity to not only see and test out the latest golfing equipment, but to network with industry professionals, meet with manufacturers and distributors, and attend valuable educational sessions. Learn more about this exciting event and how your golf or pro shop might benefit from attending.

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January 15, 2018 /

7 Critical Elements of Effective Golf Marketing Emails

Golf Marketing, Increasing Revenue

We've been sending emails to each other for decades, now. Open your email, type the message, hit send.

But when you're trying to engage customers, your approach with the other elements of your email can make or break its success.

Are you already sending emails to your players? This article can act as a guide to ensure that you aren't overlooking any important details.

Are you just now realizing you need to start using email to market to and engage players? Use this article as a great jumping off point.

Let's get composing an email! 

There are a lot of articles out there with instructions on what to say (and not to say) in a subject line. In general, you want to grab the customer's attention, without grabbing the Spam Filter's attention. (Click read more to continue learning about how to use emails for golf course marketing purposes.)

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September 27, 2017 /

How to Make the Most Of Golf Course Promotions

Golf Marketing, Increasing Revenue

The best way to suck revenue from your golf course is creating promotions or loyalty programs that aren’t specifically directed by your data.

After all, why offer something that won’t drive more sales just because you aren’t paying attention?

A few KPIs (Key Points of Interest) to watch:

  • Who are my customers?
  • Which customer demographic is coming most frequently?
  • Are any of my other customer demographics starting to generate more revenue?
  • What are my customers buying?
  • Which customers are buying the most?
  • Where are my profit margins high, and where are they low?

By asking these questions, you can start crafting a story about your customers. This makes it much easier to create promotions that will really drive sales WHILE building stronger relationships.

Below you'll find:

  1. 5 Steps to Creating Golf Course Promotions
  2. 10 Questions to Audit Your Golf Course Promos
  3. Golf Promotion Idea Cheat Sheet

(Click Read More)

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September 25, 2017 /

Benefits of Golf Marketing Software

foreUP Tips & Features, Golf Marketing, Golf POS, Marketing Software, foreUP Technology

Marketing your golf course is an integral part of your business. When done correctly, it allows you to promote low used tee times and build strong communication channels with your existing customers. A powerful marketing campaign can also bring an influx of new clients which maximizes your revenue.


Recent studies show that text messaging is one of the most popular and powerful marketing channels. On average, 94% of all text messages are read, and 80% of consumers have their mobile phone with them all day. In fact, 39% of US consumers would opt for text messages rather than radio or TV advertising, if they were given a choice.


With foreUP's built-in golf marketing tools you can use text messaging to send out promotions and drive huge revenues to your course. You can also use text messages to send out reminders of events, leagues, and tournaments to ensure repeat business and decrease the amount of “no shows.”


Your messages will be read almost instantly thanks to high open and read rates, and you can easily create and send messages within minutes.


foreUP's text marketing features include:

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July 08, 2016 /

Manage a Golf Course?

Welcome to the foreUP Golf Course Management & Marketing Blog!

Here, you'll find articles that will help you stay up to date on industry news, gather new course management ideas, and find inspiration with easy but up-to-date marketing ideas to keep your course running efficiently and profitably.

We'll also be highlighting new and old features, so you know why they were created and how to get the most out of them.

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