The Impact of Single Google Review

Earlier this month, we wrote a blog about the importance of getting online reviews and managing your online reputation. In that blog, we claimed that online reviews can have a ...
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What makes golfers happy? Surprisingly, not pace of play.

You’ve heard it too many times before. Someone comes in after their round to drop off their cart keys, and they burst out into a tirade: “Those guys in front of us wouldn’t ...
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5 Incredible April Marketing Ideas

The cold, dark winter months have dragged on here at foreUP. Thankfully, the snows are finally behind us (we hope!), and the golf season has officially begun.
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Managing Your Online Reputation

Before you had a cell phone, how did you find new restaurants? Did you rely on the token foodie in your friend group? Read newspaper reviews? Search through guides? Compare ...
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Why and How to Get (and Use) Social Influencers

Let's start by clarifying the term "Social Influencer": Influencers are users of Instagram or other social platforms who have an established credibility within a large ...
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In the Press: foreUP Publishes Instagram Ebook

Originally published on The Golf Wire on March 26, 2019. Lindon, Utah—Earlier this month, foreUP released an Ebook entitled “Instagram’s Role in Golf Course Marketing: How and ...
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Instagram Engagement

Being an Instagram Follower The importance of engaging with your followers It is important to shift your focus from the number of followers to the number of engagements that ...
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Hashtags, Handles, and Holidays

To the newbie, Instagram can seem like a strange world of wannabe fashion models and dog-crazed fans, full of odd inclusions of the # and @ symbols. However, with a little ...
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What, When, and How to Post on Instagram

Instagram revolves around visually compelling content like videos and artful photos. Big-name brands like Airbnb, Tesla, and GE (yep, the dishwasher manufacturer) have gotten ...
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Lessons from our Customer Communication Webinar

Our monthly Webinar Wednesday just wrapped up, and we’re very excited about the things we learned. Two of our partners, Gallus Golf and Players 1st, joined with members of the ...
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