Keeping your pro shop fully stocked and in the black is a fine art.
And, while it might seem impossible to worry about keeping shirts on the shelves while also juggling tee times and other course management tasks, the truth is that collecting data and identifying trends don’t have to take much time at all!
While manufacturers, brands, and suppliers may claim to know what golfers are buying in 2018, what matters are the trends in your own shop and what your customers want. Once you start collecting sales data and running reports, the trends will start to become very clear.
Collect Your Data. Track Your Trends.
Although looking at what other shops are stocking and which market shows they are attending are good places to start, the best purchasing data is the data you already have. Joanne Kates, golf buyer and merchandiser at River Valley Ranch Golf Course in Aspen Colorado, explains that there are a few numbers you should be paying attention to, no matter the size of your shop:
- Sell-Through Rate
- Inventory Turnover
Your sell-through rate is the number of items you’ve sold divided by the amount of product you purchased. This will give you a sell-through percentage—a number that’s too high or too low can indicate a problem with the number of items purchased or the price you’ve listed.