The Common Sense Approach to Buying and Stocking Merchandise

Increasing Revenue

Keeping your pro shop fully stocked and in the black is a fine art.

And, while it might seem impossible to worry about keeping shirts on the shelves while also juggling tee times and other course management tasks, the truth is that collecting data and identifying trends don’t have to take much time at all!

While manufacturers, brands, and suppliers may claim to know what golfers are buying in 2018, what matters are the trends in your own shop and what your customers want. Once you start collecting sales data and running reports, the trends will start to become very clear.


Collect Your Data. Track Your Trends.

Although looking at what other shops are stocking and which market shows they are attending are good places to start, the best purchasing data is the data you already have. Joanne Kates, golf buyer and merchandiser at River Valley Ranch Golf Course in Aspen Colorado, explains that there are a few numbers you should be paying attention to, no matter the size of your shop:


  • Sell-Through Rate
  • Inventory Turnover
  • Margins/Markup


Sell-Through Rate

Your sell-through rate is the number of items you’ve sold divided by the amount of product you purchased. This will give you a sell-through percentage—a number that’s too high or too low can indicate a problem with the number of items purchased or the price you’ve listed.


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January 18, 2018 /


PGA Show Orlando

Ahh, the annual PGA Merchandise Show. The magical time when everyone in the golf industry gathers to show off all of the new clubs, balls, shoes, clothing, software, golf gadgets, and top gear for the upcoming season.

The PGA Show in Orlando, Florida is in its 65th year, and is the event of the year if you are in the golf industry. To help you simplify and make the most of your trip to Florida this year, we’ve put together a few travel tips. You’ll find tricks for navigating the show chaos, as well as good places for food and entertainment for those who want to escape or even make a vacation out of it.

  • Planning for the PGA Show Venue
  • Where to Golf in Orlando
  • Where to Eat Near the Orange County Convention Center (And Beyond)
  • Orlando Nightlife
  • Hunting in the Orlando Area
  • Fishing in Orlando
  • The Best Orlando Beaches
  • Orlando Theme Parks
  • Shopping in and Around Orlando

Planning for the 2018 PGA Show Venue

The Orange County Convention Center is a huge place, and the show attracts more than 40,000 attendees every year. With more than 10 miles of aisles lined with booths & displays, "The Show," (as most attendees call it,) can be daunting—even if you’ve been before!

Here are some tricks for planning your trip to avoid frustration and chaos when you arrive:

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January 15, 2018 /

foreUP 2017 Year In Review

foreUP News

toddler at computer for 2018

When you’re two years old, one year represents 50% of your life.
When you’re 50, though, one year represents only 2% of your life.

This, they say, is why time seems to fly faster with every year you’ve lived. Thus, the things you do with each year are that much more meaningful as they shape so much and get seemly shorter and shorter!

While no one is perfectly efficient, we feel that our contribution to the year’s value is achieved by working tirelessly each and every day to be the best we can be. But what did our hard work achieve?

Take a look at our 2017 highlight video! 

To make this video, we looked back over the last year to see where we started and what we did. With this look back, we also get a renewed perspective about where we are going.

We are excited to share with you a review of some of our accomplishments and growth in this, our “2017 Year In Review” blog post.

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January 10, 2018 /

A Letter from foreUP Founder and CEO

12 Days of Christmas, foreUP News

I hope you will forgive me for hijacking foreUP’s 12th day of Christmas.

I feel the need to share how much I truly respect and look up to each and every one of you. Running a golf course is not easy, it requires long hours, and at times is beyond stressful. You work from dawn to dusk. A simple 40-hour work week isn’t something you’ve seen in years. Tuesday you’re greeting customers in the pro shop, Friday you’re in your office organizing an 80-person tournament, and on Saturday you’re on the 13th fairway fixing a broken sprinkler head. You do it all, and it’s inspiring. This kind of work ethic isn’t often found in other industries and among other professionals. Thank you for being the example that powers the motivation within foreUP.

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December 22, 2017 /

In The Press: foreUP Launches 12 Days of In-Software Gifts

foreUP News, foreUP UPdates, foreUP Press

Golf Business Solution Announces 12 Days of Software Upgrades for foreUP Customers

Read it on The Golf Wire

December 12, 2017
Lindon, UT — foreUP Golf Software today announced the first in a twelve day series of holiday “gifts” for courses using their golf course management software. These gifts will be delivered in the form of twelve surprise software features and improvements to the cloud-based point of sale and tee sheet solution.

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December 13, 2017 /

In The Press: Grouplooper Booking Powered by foreUP

foreUP Technology

foreUP to Power GroupLooper® Booking, the Golf Industry’s First Open Booking Platform from Tee Times Magazine and Apparition Golf.

Read it on The Golf Wire

December 13, 2017
LINDON, UT— foreUP today announced that they will be collaborating with Apparation Golf and Tee Times Magazine to power GroupLooper® Booking, the golf industry’s first open booking platform. GroupLooper® provides a more cost-effective way for golf course operators to offer nomadic golfers a convenient way to book tee times.

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December 13, 2017 /

12 Days of Gifts from foreUP: It's What's UP!

12 Days of Christmas, foreUP Tips & Features, foreUP Technology

We're not saying our holiday gifts to you will be the most exciting ones you receive this year, but... we've definitely made the competition a lot stiffer!

Long story short, the foreUP 12 Days of Christmas starts today! No matter what holiday (or lack of holiday) festivities you're celebrating, our 12 days of gifts will warm up your winter.

How It Works

Every day, for the next 12 days, we'll release another "gift" to you. Some of them are small things to make your life easier, and others are bigger updates that may very well change your life entirely.

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December 08, 2017 /

Employee Spotlight: Matty Gay

Employee Spotlight

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November 06, 2017 /

9 Examples of Golf Courses Nailing It At Halloween

foreUP Technology

Not many things rank higher than golfing on the fun scale, so it’s especially exciting when you get to go a little overboard in the name of holiday celebrations at the course.

We, at foreUP, are lucky enough to have incredible relationships with creative courses all over the world, so we didn’t have to look far (or think too hard) to find some great Halloween golfing ideas. Who said marketing your golf course isn't fun? Try these clever things below!

Have your own great ideas? We want to hear and see them! Share ideas, pictures, videos, and stories on our Facebook, Twitter, or Instagram pages to enter our Halloween Golf Event Ideas contest!

Take a look!

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October 30, 2017 /

foreUP Settings

foreUP News, foreUP Tips & Features, foreUP UPdates, new features, Settings

Stop Getting Lost In The Rough.


Do you care about this seemingly arbitrary number? You should!

11,175 is the (approximate) number of possible combinations for course settings in foreUP software. And that’s with only one tee-sheet and one season!

(Read On - Click Read More)

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October 25, 2017 /
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Manage a Golf Course?

Welcome to the foreUP Golf Course Management & Marketing Blog!

Here, you'll find articles that will help you stay up to date on industry news, gather new course management ideas, and find inspiration with easy but up-to-date marketing ideas to keep your course running efficiently and profitably.

We'll also be highlighting new and old features, so you know why they were created and how to get the most out of them.

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What’s UP?

foreUP 2017 Year In Review
January 10, 2018 - 03:55 PM
A Letter from foreUP Founder and CEO
December 22, 2017 - 10:10 AM